Meet the team

The Expert Team

We believe that to get the best from a trip to Africa, you need impartial advice from people who know Africa well, have actually been to the places where you are thinking of travelling and can advise you from first-hand experience – like our team!

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first-name dot second-name @ expertafrica dot com ( Please always copy your email to info @ ... )


Sally-Anne Follett-Smith

Southern Africa Manager


Sally-Anne Follett-Smith - Southern Africa Manager

Joined: 2 Sep 2019

Specialist countries:

BotswanaKenyaMalawiMozambiqueNamibiaRwandaSeychellesSouth AfricaTanzaniaZambiaZanzibarZimbabwe

Born in Malawi, I had a carefree semi nomadic life travelling the length and breadth of the country with my parents, joining the village schools whenever we stopped in a place for long enough. Finishing up in Blantyre, we moved to Zimbabwe and whilst our lives weren’t quite as nomadic as they had been in Malawi, as a family we kept our love of the outdoors alive, visiting many of the remotest parts of the country whenever we had the opportunity.

After college I continued exploring, working in London to fund my travels around the UK, Europe, the Far East and Australia. Over five years of travelling, I grew to understand the intricacies of the value of tourism and returned to Zimbabwe to start a career in eco-tourism. I was lucky to land a dream job based initially in Victoria Falls and in 2001 ended up managing Ruckomechi Camp, in Mana Pools – arguably the best place in the world to experience the solar eclipse!

After my six years’ in Victoria Falls, where I’d been involved with operations, marketing and sales for Shearwater Adventures and A&K, I returned to the UK to study ‘International Marketing’ at the University of Gloucestershire. Returning to Africa in 2004, I joined Botswana’s growing eco-tourism safari business, working for Wilderness Safaris in Maun. Increasingly I started to focus more on sustainability. Wanting to do more on this, I joined the Botswana government as a director with the Botswana Tourism Organisation.

Building sustainability and making a difference through tourism, became my passion. I worked to strengthen the industry through supporting linkages between tourism and poverty alleviation and by extension, the preservation of the environment.

I had known of Expert Africa from my time in Zimbabwe and Botswana and recognised the company’s efforts to support sustainability in Africa. So, when I decided to return to the UK in 2019, one of my first calls was to Chris and his team – as I knew that I could continue to support the contribution of tourism to Africa’s communities and wildlife from within Expert Africa’s small and dedicated team.

SAFS's most recent Africa trips