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The AITO Quality Charter: Our Consumer Promise

The AITO Quality Charter: Our Consumer Promise

Expert Africa is a member of AITO, The Specialist Travel Association. AITO represents Britain’s leading independent Tour Operators and encourages high standards of quality and service. Expert Africa abides by AITO’s Code of Business Practice and adheres to the AITO Quality Charter, which is outlined below:

Our Consumer Promise

AITO is the Association for independently run, specialist holiday companies. Our member companies, usually owner-managed, strive to create holidays with high levels of professionalism and a shared concern for quality and personal service. The Association encourages the highest standards in all aspects of tour operating.

Exclusive Membership

AITO sets a criteria regarding ownership, finance and quality which must be satisfied before new companies are admitted to membership. All members are required to adhere to a Code of Business Practice which encourages high operational standards and conduct.

Financial Security

An AITO member is required to arrange financial protection for all package holidays booked by customers with the member under the AITO logo. This financial protection applies to customers who are resident in the UK at the time of booking and to most overseas customers who have booked directly with the member. In doing so, the member must comply with UK government regulations. Members are required to submit details of their financial protection arrangements to AITO on a regular basis. It must be clear to consumers that the financial protection is provided by the operator, not AITO.

Accurate Brochures and Websites

All members do their utmost to ensure that all their brochures and other publications, print or electronic, clearly and accurately describe the holidays and services offered.

Professional Service and Continual Improvements

All members are committed to high standards of service and believe in regular and thorough training of employees. Members continually seek to review and improve their holidays. They listen to their customers and always welcome suggestions for improving standards.

Monitoring Standards

AITO endeavours to monitor quality standards regularly. All customers should be directed to leave feedback on AITO.com; the results of which are scrutinised by the Association.

Sustainable Tourism

AITO members acknowledge the importance of AITO’s Sustainable Tourism ethos, which recognises the social, economic and environmental responsibilities of tour operating.

Customer Relations

All members endeavour to deal swiftly and fairly with any issues their customers may raise. In the unlikely event that a dispute between an AITO member and a customer cannot be settled amicably, either party can call on a low cost arbitration service to bring the matter to a speedy and acceptable conclusion.

Visit the website to find out more about AITO or call +44 20 8744 9280.

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